Brooks Running

Brooks Running, a globally renowned leader in the athletic footwear and apparel industry, has consistently deepened its relationship with consumers by engaging with local communities across North America.
Throughout our longstanding partnership, success was gauged annually through a combination of metrics, including product visibility across digital platforms and local influencers in key markets. Additionally, we tracked the broader impact on brand growth through key performance indicators such as engagement, reach, and sales.
During a pivotal moment when the world was emerging from the grip of the COVID-19 pandemic, we pioneered international running events that not only brought athletes together but also responded to an increasing demand for connection and community in the running world. This strategic approach helped solidify Brooks' position as a brand that truly understands and nurtures the global running community.