Mayor Jacob Frey

Jacob Frey, former professional marathon runner and now Mayor of Minneapolis, knows the stories of the "612" like the back of his hand.
His mission is simple: to serve the people of his city with compassion, honesty, and fairness. But when it comes to sharing his story on social media, the challenge is often finding space for lighthearted moments or a bit of fun amid his busy schedule.
That's where Outward Agency steps in. We're a trusted partner on the mayor’s speed dial, helping with everything from speech preparation to quick-turnaround content strategy and production. Our goal? To remind his growing audience that, beyond the important work, he’s also human—and deeply passionate about the city he’s proud to serve. Currently working on creative campaign content efforts for his November 2025 reelection. More to come.