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November Project
Project Type
Global Fitness Brand
Date
2012-2022
Part flash mob, part social club, and perhaps a dash of cult vibes, this Boston-born movement began with a simple few questions: Why are we so disconnected? Why do we spend money on gyms and fancy gear first, yet struggle to forge new friendships as adults? Enter November Project—a vibrant phenomenon that spans 60 cities across 12 countries.
This weekly gathering is free, fostering accountability and fun in a landscape often dominated by intimidating workout options. With a thriving community of 250,000 members, a decade of global sponsorship, and an abundance of media buzz, November Project is a living testament to the power of connection and collective motivation.

