OROS

Oros needed to establish a strong, grounded connection with consumers here on Earth, despite its origins in cutting-edge, galactic-inspired materials. The first step was to highlight the innovative technology behind its winter outerwear and training gear. However, as the brand prepared to launch both online and through a curated series of brick-and-mortar experiences, Oros required a more tangible, boots-on-the-ground strategy.
Enter move two: fostering community engagement through influencer activations and amplifying an authentic voice that resonated with outdoor enthusiasts. We played a pivotal role in the brand’s early storytelling, crafting tailored content, orchestrating event activations, and leading influencer-driven moments around Oros' flagship openings, creating a seamless connection between the brand and its audience from the outset.