The North Face

The North Face is synonymous with winter, adventure, and braving the elements with ease. Their two major challenges that kicked off our relationship? How does this brand from the outdoors engage globally with running/training communities in urban areas that are far from access to the great outdoors? How do we engage with the outdoor athlete when the main season (winter) comes to an end? Our lengthy partnership hit new consumers on many levels, diving into event promotion, guiding The North Face through the launch of their signature Mountain Athletics, co-building long-form content, dreaming up and executing inclusive leadership off-sites, and a long list of never ending projects and initiatives. Outward Agency and The North Face covered lots of ground, scaled many walls, and drove this well respected outerwear brand into the daily fitness wardrobe of new consumers around the world.